The Kraft Peanut Butter Challenge

by Caz Makepeace on March 22, 2013

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This is a sponsored post

I’ve long held this idea in my head that peanut butter was bad for you. I’m not sure why, perhaps the word butter throws me. Maybe it’s because it’s so tasty and tasty food is always bad, isn’t it?

Shame I thought like that because for years I’ve eaten peanut butter as a treat (You know the old treat way—every now and then)

Many of you would know I have had a change in eating practices for the past year. I’ve been following my clean living Asia diet, which nuts are a huge part of. I am vegetarian, so nuts and legumes are an essential part of my diet. Lately, I have jumped on the I Quit Sugar diet fan train; nuts and legumes, including peanut butter feature in the recipes.

I was curious and excited when asked by Kraft to participate in their peanut butter challenge. It’s pretty simple, eat peanut butter for breakfast for a week and see how you feel.

Before agreeing I decided I needed to be sure about peanut butter facts and nutritional information.

Sarah Wilson has taught me how to read labels to catch any hidden sugars. Before agreeing to the challenge, I carefully scrutinized the nutrition label for the sugar content–under 5gm per 100—beautiful. Safe levels. I double checked the ingredients and gave it the thumbs up.

Kraft’s new range of peanut butter has no added sugar or salt, there are no colours, flavours or preservatives and is gluten-free. Alleluia. Kraft Peanut Butter is made up of at least 91% lightly roasted, no added salt and sugar, hi-oleic peanuts, which has a fatty acid combination similar to olive oil. Let’s hear it for our good fats!

Peanut butter is healthy. TRUTH.

I was happy peanut butter suited my conscious eating habits. I knew I could be passionate about the product and could share real life experiences so I said yes to the challenge!

I was a little concerned as to how I was going to eat peanut butter toast every morning for a week. Fearing boredom, I went on the hunt for exciting peanut butter breakfast recipes.

I’ll be sharing a couple with you in future blog posts as well as my thoughts on the experience of eating peanut butter for breakfast for a week and any impact I found upon my sense of well-being and vitality.