Starting and growing your own business can be a bubbling pot of confusion, especially if it involves an industry that is so uncharted, like blogging.
There are many conflicting pieces of advice on topics like How to blog, how often, what the best forms of content are, how to build community, how you should make money, and what you should accept as freebies or not.
If you listened to everyone, you’d never start your business.
One thing I loved about Marie Forleo’s B-School, is her approach to learning and deciding who is the best person to listen to. Every time she emphasizes this belief through the training and live calls, I get a fan girl rush of love.
She’s so authentic and real and truly cares about helping you create the business you love. She’s a very successful marketer and entrepreneur, as are many of my mentors I’ve had over the years.
But, the sticking point for me with other mentors is their attitude that their way is the best and only way to do things. There are a few strategies they’ve suggested, that don’t resonate with me, my goals and personal skills and my community.
Marie on the other hand, gives advice based on her experiences and knowledge. She says,
“Here’s what I think you should do, BUT, you have to do what is best for your business. And only you know what that is. You have to work out what that is and then apply it to what you know.”
It’s so easy to doubt yourself. It can lead you down a zig zag track as you bounce from one person’s suggestions to another. You end up in a mess of confusion ticking off zero success boxes.
If I don’t know something, I love to learn from those who do know. I apply based upon what I feel is right for my business and what I know I am capable of. There is no one right path in business; it all depends on what the unique gift is you are sharing, and what is best for who YOU serve.
Get very savvy about defining exactly what that looks like. B-School helped me to get crystal clear, which makes it even easier for me to know who to listen to or not. I think for the first time, I feel like I don’t need to do any other courses, as all I know is within me, and I’ve now got a framework on how to tap into that.
Eventually, the most knowledgeable person about how my business should look is me.
Who do you listen to for business success?