{"id":6744,"date":"2012-08-02T07:15:12","date_gmt":"2012-08-01T21:15:12","guid":{"rendered":"http:\/\/www.mojitomother.com\/?p=6744"},"modified":"2013-08-06T12:13:23","modified_gmt":"2013-08-06T02:13:23","slug":"building-stronger-relationships-brands","status":"publish","type":"post","link":"https:\/\/www.mojitomother.com\/2012\/08\/building-stronger-relationships-brands\/","title":{"rendered":"3 key steps for building stronger relationships with brands"},"content":{"rendered":"

3 key steps for building stronger relationships with brands is a guest post by Hannah De Milta<\/em>\"blogger<\/a>I would never expect every blogger to want to monetise their blog or work with companies. It\u2019s something that you have to choose for yourself. However, for those bloggers who do want increase opportunities there are many ways to build new or current relationships with brands.<\/p>\n

This might be in an effort to bring in more advertisers, receive exclusive offers from the brands that you love, or springboard yourself and your blog to new opportunities \u2013 such as book deals, speaking opportunities and beyond.<\/p>\n

I\u2019ve highlighted 3 steps that I believe can help when thinking about improving communication and relationships in blogger brand relationships.<\/strong><\/a><\/p>\n

Communication is Key <\/strong><\/h2>\n

\u00a0Especially when dealing with agencies, campaign timeframes and tight deadlines can play a big factor in the work they\u2019re doing. Help set expectations on when you can write a sponsored post, or setup their new ad on your blog.<\/p>\n

Life still happens, and if for some reason you are delayed, don\u2019t worry, just communicate this and communicate early when possible. It\u2019s much better to explain that you won\u2019t have a post ready in time rather than neglecting emails. This might ruin a relationship if a PR feels they can\u2019t trust you to work on a project you agreed upon.<\/p>\n

Also, don\u2019t be afraid to pick up the phone and ask questions. Ask for details to gain a better understanding of why they want to work with bloggers. Ask what they\u2019re trying to get out of the campaign and this might influence the approach you take to the brief.<\/p>\n

\u00a0Ask for Campaign Results<\/strong><\/h2>\n

I believe this area of brand\/blogger relationships often slips under the radar. It became apparent to be recently when a blogger at Blogopolis<\/strong><\/a> asked if the work she is doing with brands is even making an impact.<\/p>\n

Often delivering a post-campaign report back to the blogger is low on the priority list, but don\u2019t be afraid to ask. Ask if the client was happy with the results, or if there is some type of report that you could see a copy of. Even if the answer is sometimes \u2018no\u2019 you\u2019ll still be making steps towards creating a stronger relationships and helping educate the agency or brand for next time.<\/p>\n

By understanding your impact on a campaign, or what brands are looking for, you can incorporate that feedback into future promotions on your blog. Ultimately it will lead to better results for both you and the brand and bring up more opportunities.\u00a0 <\/span><\/p>\n

Don\u2019t be afraid to say No<\/strong><\/h2>\n

\u00a0This one is huge in my mind, and also links back to my point about the importance of communication.<\/strong> Bloggers should never feel pressured to say \u201cyes\u201d to a proposal for your blog.<\/p>\n

You\u2019re not limiting yourself by opting out of a campaign. There will be more opportunities for you in the future. If you want to decline, just do so politely and communicate that you\u2019re still happy to receive future briefs. If you\u2019re able to share a reason why you\u2019re declining (i.e. not a right fit your audience) highlight this. It could help future offers become more relevant to you.<\/p>\n

Bio:<\/strong> Hannah is the General Manager at Rocketman Media<\/a>, where she helps partner Australian brands and bloggers. She is also the Sydney Curator of The Fetch<\/a> \u2013 a guide to your local professional community. She loves exploring Sydney, travel and meeting new people. Say \u201chello\u201d on Twitter<\/a> or follow her ramblings on her personal blog hannahdemilta.com<\/a><\/span><\/p><\/blockquote>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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